When most people think about branding, they immediately picture a logo.While your logo is an important part of your business identity, it isn’t your brand.In fact, it’s only one small piece of a much bigger picture.Your brand is the experience people have with your business—from the first time they hear your name to long after […]
Getting people to visit your website is only half the battle.The real question is: What happens once they get there?A successful website doesn’t just attract visitors—it guides them toward taking action. Whether that’s making a purchase, requesting a quote, scheduling a consultation, or picking up the phone, every page should have a purpose.If your website […]
Think about some of your favorite businesses.Chances are, you can picture their logo, recognize their colors, remember their messaging, and describe how they make you feel.That’s the power of a strong brand.But branding is about much more than a memorable logo or a polished website.A brand is the experience people have with your business. It’s […]
Deciding to redesign your website is an exciting step.A new website can improve your brand, attract more visitors, generate more leads, and create a better experience for your customers.But before you hire a marketing agency or web designer, there’s something even more important than choosing colors, fonts, or layouts.Preparation.The more prepared you are before your […]
A beautiful website can grab someone’s attention.But it’s your words that convince them to stay.Too often, businesses invest heavily in design while treating website copy as an afterthought. The result is a website that looks impressive but fails to generate inquiries, phone calls, or sales.The truth is, great website copy isn’t about using clever slogans […]
our website is often the first impression potential customers have of your business.Within seconds, visitors decide whether they’ll stay, explore, or leave—and that decision can have a direct impact on your bottom line.Over the years, we’ve reviewed websites across a wide range of industries, and while every business is unique, we tend to see the […]
Marketing isn’t something you do only when business slows down.It’s something you do consistently to keep your business visible, build trust, and create opportunities for future growth.The good news?You don’t have to spend hours every day on marketing to make an impact.By focusing on a few key tasks each month, you can keep your marketing […]
Your business has changed.You’ve added services, gained experience, attracted different customers, and evolved in ways you probably never imagined when you first started. But has your brand kept up?Many business owners assume branding is something you do once—create a logo, pick a few colors, build a website, and you’re done. In reality, your brand should […]
https://www.stinsoncommunications.com/wp-content/uploads/2018/12/Comprehensive_Final_Stinson.pdf Below you will find a link to the comprehensive exam required for achieving a M.A. in English at Radford University.