Search is changing.For years, businesses focused on getting their websites to rank at the top of Google search results. While that’s still important, artificial intelligence is changing how people discover information online.Today, AI-powered tools can answer questions directly, summarize websites, and recommend businesses without users clicking through pages of search results.So, does that mean SEO […]
According to C.J. Hayden, author of Get Clients Now, some reasons your business may not be growing like you want are: not knowing or deciding where to begin, being unsure of how to put all the pieces together, or simply not being able to stay motivated. She uses the term “analysis paralysis,” which I find […]
Getting people to visit your website is only half the battle.The real question is: What happens once they get there?A successful website doesn’t just attract visitors—it guides them toward taking action. Whether that’s making a purchase, requesting a quote, scheduling a consultation, or picking up the phone, every page should have a purpose.If your website […]
When people learn I have a master’s degree in English Literature, they usually ask the same question:“How did you end up in marketing?”It’s a fair question.At first glance, Shakespeare, Victorian novels, and literary theory don’t seem to have much in common with SEO, branding, websites, or advertising.But after more than a decade helping businesses grow, […]